What is a Value Ladder?

A value ladder is attracting a customer with a low-cost item. Once they buy, you can offer them a higher-ticket item to go with their first purchase. There can be just one step to a value ladder, or…

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What are we changing?

Designers create with intention. And great designers create with great intention.

How do we do that in the development world?

Many programmes are funded because that’s what we’ve always done. We get lost in a sea of grant applications to keep something going.

Grant Maintaining. We shouldn’t be in the business of grant maintaining. That’s not making change, that’s just sticking to the status quo.

We’re in the business of change.

Who do you need to talk to, to make the change happen?

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