What We Learned From a Former Cambridge Analytica Exec

Former Cambridge Analytica director Brittany Kaiser talks Facebook, data mining, and using social media profiling for political persuasion.

Brittany Kaiser recently appeared before the UK parliament to give evidence on her former employer, data firm Cambridge Analytica. A day later, she sat in a hotel conference room in Manhattan speaking to a roomful of reporters about data privacy.

The irony is not lost on her. Kaiser worked for Cambridge Analytica and SCL Group (Cambridge’s parent company) in various roles from December 2014 to March 2018. In that time, she served as Special Advisor, Director of Program Development, and Business Development Director. But she is now speaking out alongside whistleblower and former Director of Research Christopher Wylie.

“To be honest, for many years I never questioned it. That’s the way the political system works; it’s the way advertising works; it’s the way every industry that exists on digital communications works,” said Kaiser. “The data crisis around the world is letting us raise ethical questions about how we start changing that.”

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