How Important Is a Mobile App for My Company?

Mobile devices have a huge impact on the business world. With 81% of Americans owning a smartphone, there is a high probability that your users will expect to use your product from a mobile device. This doesn’t mean every product should have a mobile app, but it’s a good time to start evaluating your mobile options. Even if your product is mostly used in a desktop, A smartphone is part of your user’s lives and they will expect to access your product from a mobile device at some point. At the very least, every company should have a mobile strategy.

When you’re designing your mobile strategy, before jumping into defining the features or technology, first map your User’s Journey. Understanding how and when they use your product will give you a clear idea of what the most valuable feature to include in the mobile version of your software product. You will also have a better understanding of the most priority information for your users.

It’s easy to understand that everybody uses a smartphone, what’s hard is that everybody uses it differently. Now that you know how your users interact with your app and where you can provide the most value the big question is what kind of app to build.

The first step is to dive into your user’s characteristics and preferences. What type of smartphones do my users prefer is the first question, but then you need to go deeper,

Understanding your users will help you build the right app for them.

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